You Don’t Have to Hate Selling

Are you in a role where there is some expectation that you will “sell” a service or product, but you don’t really see yourself as a “sales person”? So many people, when they face the prospect of selling, experience deep feelings of dread and loathing. But it doesn’t have to be that way.   Let’s start by looking at just why you feel that dread and loathing. Commonly, what I hear are statements such as, “I feel I’m asking someone to do me a favor,” or, “I’m trying to persuade someone to buy something they don’t need.” Those concerns are based on a manipulative model of selling –a picture that’s […]